Social Selling Examples to Boost Your Sales
Social selling is a type of sales strategy that involves using social media to target and engage potential customers. It is a sales strategy that has proven to be highly effective. Thus, more and more business use it to boost their sales and their reach. However, we are not here to talk about what social selling is. We are here to show you some social selling examples that you can use to build your own strategy.
But if you don’t know what social selling is, we highly recommend that you learn more about it first and then come back here to start creating your own strategy. With that said, let’s dive into various examples of how you can use social selling to increase your sales and grow your business!
Engage in Social Selling by Using LinkedIn
LinkedIn is a platform that offers a wide range of opportunities for social selling. Thus, we’ll show you a few social selling examples you can use it to boost your sales and grow your business and profits to new heights!
Use LinkedIn to Make Connections
One of the primary goals that businesses want to achieve with social selling is making connections with people in their target markets. This involves potential customers, partners, and suppliers. And LinkedIn offers the perfect opportunity for that. That’s why it is one of the key social selling examples we will talk about.
LinkedIn is the go-to social selling platform for thousands of salespeople worldwide. So, it should be yours too. It offers powerful search tools that can help you find sales opportunities. Also, you can use it with third-party tools and make your whole social selling process even easier. There are two prevalent social selling examples that you can use for LinkedIn.
First, you can use Ideta’s AI LinkedIn tool to make connections on the platform. It allows you to follow hashtags and interact with posts related to your business. Another way you can use LinkedIn to make connections is by joining groups that are directly related to your target market. There, you can find both potential customers and partners and connect with them. Also, you can use the Ideta LinkedIn tool to leave comments on posts from members of that group.
So, by using these LinkedIn social selling examples, you’ll make meaningful connections in no time. In addition, you’ll generate a lot of leads that might turn into sales in the future.
Optimize Your LinkedIn Profile
Before you start using the social selling examples mentioned above, you need to optimize your profile and make it look professional. Also, your LinkedIn profile should tell other users which industry you’re in and what you do. Here’s how you can do all of that:
- Profile Photo - Add a professional photo of you to your profile. Make sure it shows you in your work environment and doesn’t have effects or photoshop on it. The more professional you look in your photo, the better.
- Banner - For your banner photo, you can use something that represents the industry you work in. Also, you can use a photo that show’s your brand, both personal or corporate.
- Headline - Make sure you add a short and to-the-point description of yourself and what you can do to help your customers or partners.
- About Section - Here, you can go into more detail and describe what you do, what you want to achieve, and who you are.
- Experience - Create a straightforward list of the things you’ve achieved. Also, include all your past work experience.
While you’re creating your LinkedIn profile, make sure to include relevant hashtags and keywords. By doing that, you’ll make it easier for people to find you on the platform and make all the social selling examples you use more effective.
Share Content on Your LinkedIn Profile Frequently
The next item on our list of social selling examples is sharing content. Sharing content frequently on LinkedIn can spark all kinds of conversations and even lead potential partners and customers to reach out to you. Also, you’ll show that you are up-to-date with all the latest developments in your industry, which is always a plus for any salesperson.
Types of content you can share on your LinkedIn profile include the following:
- Industry-Related News and Research - You can repost articles and news stories related to developments in your industry. However, you can even go beyond that. Namely, to look even more professional and competent, you can share your opinions on the posts or emphasize something that stood out to you. This can also lead to discussions in the comments, which is an excellent way to engage other LinkedIn users.
- Customer Stories - Sharing stories of how you helped your customers is always a great way to promote your products or services. Also, it provides you with a way to show that you have great relationships with them.
- Content Created by Your Customers - Sharing content that your customers post about your brand directly shows that your products and services have helped people in some way. You can share their photos, testimonials, reviews, videos, and more.
Social Selling Examples of LinkedIn Posts
In addition to sharing content created by others, you should also share original content on your LinkedIn profile. Below, you can find a few social selling examples of LinkedIn posts that you can create and share.
- A post that contains valuable insights from the industry you’re in.
- Post questions that will inspire people to provide answers in the comments of your post.
- Post how-to guides that help others understand how to use your products or services.
- Offer tutorials on different tasks related to your line of work.
Keep Track of Your Success
Once you implement one or all of the social selling examples we provided in this article, you’ll need to track their success. By doing so, you’ll see what works for you and what doesn’t. Thus, you’ll know which social selling examples you should use again. Also, you’ll be aware of what you need to improve and what you should stop doing altogether.
You can keep track of your social selling success by using the LinkedIn Social Selling Index (SSI). LinkedIn’s SSI shows you the following:
- How effectively you establish your brand.
- If you find the right people easily.
- If the process you use to build relationships is effective or not.
- How successful you are in engaging other people on the platform.
LinkedIn’s SSI gives you a score between 1 and 100. It updates your score daily, allowing you to track your success in real-time. A score of 75 or above is what you should aim for while social selling on LinkedIn.
Facebook and Instagram Social Selling Examples
Facebook and Instagram are great social media platforms you can use for social selling. If you want to use them effectively, here are some social selling examples you can take advantage of:
- Sharing Your Company’s Content - this involves sharing posts from your company’s blog, posting photos that show your products, and sharing news related to the industry you’re in.
- Engage With People Directly - replying to comments and answering any questions that people have allows you to build relationships with them, which is one of the primary goals of social selling. You can also use third-party tools like Ideta to make the process even faster and more engaging.
- Join Industry-Related Groups - you might not be able to join groups on Instagram, but you can do it on Facebook. And like LinkedIn groups, Facebook groups can also help you find potential customers and partners easily.
- Use Hashtags to Find Sales Opportunities - Instagram hashtags allow you to see posts from thousands of people at the same time. Also, they allow you to see posts related to specific topics. For example, let’s say you’re selling web hosting. In that case, using hashtags specific to web hosting can help you find people that want to buy it or need advice on it.
- Post Fun Videos on Instagram and Facebook - videos provide a fun and engaging way for companies to show off their products and services. You can share videos of you using your product or videos that show how you make it. The possibilities are endless.
- Use DMs and Messenger to Communicate - once you find people that seem to be interested in what you offer, you can contact them via Instagram DMs or Facebook Messenger. Then, you can suggest continuing the conversation via email.
Last Few Words on Social Selling Examples
As you can see, there are many different social selling examples that you can use to create a successful social selling strategy. For example, you can use platforms like LinkedIn, Facebook, and Instagram to find potential customers and establish relationships with them.
The goal of social selling is to show people that you offer something that they need in a friendly way. And if you use some of the social selling examples we mentioned in this article, you’ll do exactly that!