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Social Selling With LinkedIn | Best Practices You Can Use

Social selling is a newer sales method that has taken the sales industry by storm. It is the process of developing relationships with your buyers while you’re selling. You can do it by using various social media platforms, like Instagram, Facebook, and Twitter. However, one of the most effective ways platforms is LinkedIn. That’s why many have started social selling with LinkedIn.

Social Selling With LinkedIn
Photographer: Swello | Source: Unsplash

As you might know, LinkedIn is known as the “business” platform and is considered a more serious social media platform in the online world. So, it is a great place to find serious buyers and build relationships with them that might lead to potential sales and a long business relationship.

Usually, selling with LinkedIn looks like this:

  1. First, you contact a potential buyer via LinkedIn.
  2. Second, you set up a call.
  3. Third, you give them a demo or an explanation of what you offer.
  4. And you’re done. Usually, after the call is done, you’ll have one more sale in your books!

As you can see, social selling with LinkedIn is pretty straightforward. However, there are some best practices that you can use to make the whole process even more productive and effective. Let’s find out what those best practices are!

Posting Frequently

Like with any other social media platform, the more followers you have on LinkedIn, the more sales you’ll make. So, your first job while social selling with LinkedIn will be to attract people’s attention and gain new followers.

One way to gain more followers on LinkedIn is by posting relevant content frequently. You can post articles, business-related news, and other types of written content that are related to your business and what you are selling.

If you already have a website with a blog, you can use that to your advantage as well. For example, you can turn articles like “Top 10 best practices” into ten separate LinkedIn posts and publish them throughout the month. Whatever you do, make sure that the content you post is meaningful and gives your LinkedIn followers value or helps them in some way. That way, not only will you gain new followers, but you will also engage your existing ones. Also, you will show your followers that you offer helpful insights and that you know what you are talking about.

So, ensure that you frequently post on LinkedIn - one or more times a day to gain more followers.

Writing an Eye-Catching Headline

Writing an eye-catching headline for your LinkedIn profile can make thousands of people click on your profile and check it out. This is another effective way of attracting new people and peaking their interest in you and your business. And social selling with LinkedIn is all about getting people interested and engaged.

When you are writing your headline, don’t tell people what job you have or where you work. Instead, make a list of what you do and all the tasks you can tackle. For example, instead of telling people that you work at an AI company, tell them that you deliver new AI technologies to the market. All in all, you’ll need to make your headline as fun as possible while avoiding clickbait at all costs.

So, take your time while writing your headline, make it interesting, and you’ll generate more clicks and, in turn, more followers and potential customers.

Responding Frequently

Once you contact potential buyers or business partners, you can’t just sit back and think that your job is done. Actually, it’s far from done.

When you start receiving responses, make sure that you stay on top of each response and answer it as quickly as possible. That way, you’ll build a reputation with people that shows them that you are easily reachable and always there when they need you.

And the more engaged you are with your LinkedIn followers, the more word about you will spread. Consequently, more and more people will start coming in.

In shorter terms, make sure you respond to all your messages as quickly as possible.

Interacting on Your Leads’ Posts

Leads are all the individuals and businesses you find on LinkedIn that could be potential customers of yours in the future. You can generate leads through referrals from existing customers or through people directly interacting with your posts.

However, there is another way to turn your leads into loyal customers. Namely, you can interact with their posts by either leaving comments or messaging them regarding something they posted on LinkedIn. By taking an interest in their posts, you’ll grab their attention and direct it toward your LinkedIn profile. Then, they’ll open your profile and see what you do and offer.

So, to recap, you can comment on posts from potential customers to get their attention and make them interested in who you are and what you do.

No Sales Pitches When You’re Social Selling With LinkedIn

Social selling with LinkedIn is all about building relationships with people. You’re not here to close deals and get a commission.

Thus, you’ll need to avoid posting sales pitches at all costs. Instead, you’ll need to focus on providing information about your products and services and telling people how they can help them. You can share your personal experiences with the product or service and share experiences from already existing customers.

So, avoid sales pitches and speak from personal experience.

Continuing the Conversation Elsewhere

LinkedIn is there for you to share ideas and initiate communication with other people. However, once you establish a simple back-and-forth with a customer, you should suggest that you continue your conversation elsewhere, like via phone or email.

LinkedIn is not the right place for you to share more important details or business deals. So, ensure that you have another line of communication in place so that you’re ready when the conversation becomes more serious.

Key takeaway - don’t talk about business details on LinkedIn.

Join Groups Related to Social Selling With LinkedIn

You can find many industry-specific groups on LinkedIn. People use those groups to meet and discuss various topics related to their industry and community. So, you can gain great insights into the newest trends in your industry by joining those groups.

Also, you can meet people that work in the same industry as you, and who knows, you might find your next business partner or someone who can connect you to someone else that can mentor you and help you out even more. It’s all about networking on LinkedIn.

You can learn a great deal, meet new people, and make partnerships that can change your career and take it to the next level.

So, join groups related to your specific niche to find more potential customers and learn about the industry.

Last Words on Social Selling With LinkedIn

Social selling with LinkedIn can open many doors for you and your business. There’s a reason why so many businesses, individuals, recruiters, and others use it and swear by it.

It is a great platform filled with people looking for the next big business idea and eager to meet new people and establish new partnerships. And by following the tips we’ve provided in this article, you’ll get your LinkedIn profile off the ground and flourishing in no time.

So, don’t waste any more time and join the hot trend as soon as possible! We are sure that you won’t regret it.

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Written by
Bruno Mirchevski

Bruno is an Entrepreneur and Marketing Enthusiast. He has extensive experience with SEO, loves how Google works and the potential it has to offer.

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