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Utilizing ChatGPT For Inspiring Creativity

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Open-AI services like ChatGPT have quickly garnered a negative reputation amongst creatives. Folks mistakenly believe that open-AI will steal their jobs and kill the creative industry.

In reality, services like ChatGPT are designed to bolster creativity. When used correctly, OpenAI helps employees in fields like copywriting, content creation, and digital marketing by brainstorming new ideas and refining existing projects.

ChatGPT can even help creative business teams take on more work. Marketers who embrace AI language models can streamline the content-creation process and minimize their turnaround time for clients all around the globe.

Content Creation

Marketing is a deeply rewarding career. Copywriters and content creators spend their days researching consumer trends, planning post calendars, and crafting materials that engage their audience. However, it’s easy to feel overwhelmed when the creative juices just aren’t flowing.

AI-language models can help content creators rediscover their creative streak when they’re in a slump. AI will reshape content creation by analyzing, classifying, and organizing data sets in the blink of an eye. These insights can be input into ChatGPT and transformed into a bullet-point list of potential ideas.

However, getting the most out of ChatGPT requires a deeper understanding of the language model. Creatives who want to speed up the brainstorming process and overcome writer's block need to write perfect prompts for the engine to work with. In general, ChatGPT prompts should:

  • Start with a command (e.g. “can you . . .”);
  • Include context (e.g. details about an upcoming product launch);
  • Reference a unique style or tone (e.g. “write in the style of Ernest Hemingway”);
  • Follow up with questions (e.g. “Is the study you referenced real?”).

Perfect prompts minimize the amount of time creatives spend trying to get ChatGPT to generate useful ideas and can help them spend more time editing and reffing their content.

Editing and Refining

In an ideal world, employees have more than enough time to complete every project assigned to them. However, in reality, most employees are working as hard as they can just to keep up with deadlines and fulfill their daily responsibilities. This is a serious issue for folks who work in creative fields, as most creative projects require extensive, time-consuming revisions before they’re ready for the public.

ChatGPT can speed up edits and revisions by identifying grammatical missteps and syntactical slip-ups before they go live. As an advanced AI-language model, ChatGPT is trained to write with perfect grammar and syntax and can spot mistakes in the text it is given.

It’s important to note that using ChatGPT to edit and revise mistakes may undermine a copywriter’s long-term skill acquisition. AI-language models can quickly become a crutch and dissuade writers from working on their existing skills. So, before mindlessly feeding content to ChatGPT for revisions, writers should first edit their own content and only turn to AI models when facing overwhelming deadlines.

Personalizing User Experiences

Today’s consumers love personalized digital experiences. This has made AI-powered chatbots an irreplaceable service for businesses around the globe. However, personalizing marketing for each consumer can be time-consuming and deplete business resources.

Businesses that embrace AI-powered digital marketing can create customized user experiences based on consumer data and consumer personas. AI-powered personalization programs can even generate real-time content for consumers that visit websites. This automated approach to customer service ensures that consumers feel cared for even when customer service agents aren’t available.

However, most customers still prefer to speak with real people at some point during their consumer journey. It’s important to recognize that ChatGPT cannot replace the human connection, but should be used to reduce the amount of time and energy customer service representatives spend on mundane tasks. Although ChatGPT cannot currently be used as a customer-facing chatbot, it can be used as a tool to generate prompts and scripts for customer service representatives who may need extra support.

Training and Onboarding

Creativity is often misunderstood as an innate trait that can’t be developed. However, in reality, creativity and critical thinking are skills that can be refined over time.

Most creative professionals have to undergo a lengthy training and onboarding process before they’re able to contribute to the business. Content creators and copywriters spend hundreds of hours refining their skills and building their portfolios before they’re able to produce creative marketing materials.

ChatGPT can help creative professionals streamline their training by identifying areas for improvement and development. Content creators can feed ChatGPT excerpts from recent work and ask the program to identify areas for improvement. Copywriters can even provide “exemplar” examples for the model to use as a reference. This personalized feedback improves aspiring creatives’ skill acquisition and can help them refine their approach to creative projects.


ChatGPT is a powerful natural language AI model that can help businesses brainstorm ideas and provide personalized customer experiences. The program can also help creative professionals overcome writer's block and brainstorm ideas based on predictive consumer data. Ultimately, this will minimize the amount of time employees spend on mundane tasks and free up time for creativity and ideation.

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Written by
Yanis Kerdjana

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